nin

Here's a great article about ARGs (Alternate Reality Games) along with Trent Reznor's (nin) latest Year Zero album. If you love the days of RPGs and treasure hunts, give this a read. Imagine being at an event for your favorite band and given a cell phone that rings 5 days later. You're told where and when to go and you're picked up in a van with blacked out windows (with other chosen few) and taken to an undisclosed warehouse. Nine Inch Nails then puts on a little show for chosen 50 people that ends up being interrupted by a SWAT Team (of actors). You're told to run for the van and in the nick of time you high-tail it out of there. Being that Year Zero is album one of a two part album who knows when that cell phone might ring again. Sounds exciting! Just don't call it "marketing!"