Wednesday, July 25, 2007


After being up over $2 in the regular session today Apple (AAPL) shares are up over 9%, or $12+, after reporting earnings.
"Apple Inc.'s fiscal third-quarter profit soared more than 73 percent, fueled by demand for its Macintosh computers, the strength of its iPod media players and the sales of 270,000 iPhones in the first two days on the market...For the quarter ended June 30, Apple's profit rose to $818 million, or 92 cents per share, up from $472 million, or 54 cents a share in the year-ago quarter. Sales grew to $5.41 billion from $4.37 billion last year. Analysts polled by Thomson Financial expected Apple to report earnings of 72 cents per share on sales of $5.28 billion while Apple itself had projected earnings of 66 cents per share on quarterly sales of $5.1 billion."
After reading this post today at TickerSense I wasn't suspecting such a drastic leap in price (maybe that's just the reason I should have gone long overnight). Even though the information posted is certainly worth considering in making a play on Apple overnight through an earnings report, the stock/company is not the same it was from a year or two ago. They are making the products everyone loves and wants (how many people do you know own a Zune?). From my own experience, if I were to get another computer I would definitely get another macbook pro like the one I have now. I mean come on, two operating systems on one laptop, you just can't beat it. And I think people are finally coming around to realizing that. We won't even go into the iPod/iPhone/iTV products. Apple is large and in charge, demanding the respect it's had coming.

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